As a successful boat manufacturer, Haynie Bay Boats needed a redesign and a web application that facilitated the sales process . They approached us to develop an interactive "build your boat" user experience that would enhance the sales process and make the color choices fun.
The challenge was unique in that Haynie Bay Boats offered multiple boat models and wide variety of options for the customer to choose from. Our team needed to discover a solution that land within the clients budget.
• The design and implementation of an effective interactive UX that ensured mobile friendliness.
• Optimization of the direct to consumer workflow for both mobile and desktop.
• Ensure the UX design was both lightweight and effective.
Here is the final product:
Since the website dropped, Haynie Bay Boats has seen:
• Sales increase of 61%
• Efficiencies in CPC, CPM relative to benchmarks
• A decrease in office paper costs.