Generate awareness of Capt. Mauch's Guide Business, and create a connection with fisherman, specifically located outside the Coastal Bend.
As only the 3RD Flounder guide in the Coastal Bend, we celebrated Capt. Stephen Mauch's community focus with bright colors, lots of contrast and a bold approach to web design. We set out to find a story that resonated with vacationers visiting the Coastal Bend, allowing us to express the excitement of a flounder trip in a format optimized for mobile consumption.
Since the launch of Capt. Mauch's new website he has seen an increase in about 30% for organic search and a 54% increase in overall views.