Foster Design Co.
Foster Design Co.

Saltwater Legend Series™

Honoring Fishing Legends & Making New Ones


Engage an active fan-base while highlighting SWLS's unique tournament style and create valuable brand equity.

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Saltwater Legend Series™

We've been working with the Saltwater Legend Series™ since its inception, sharing our expertise in brand equity, identity, and development, web design, video and storytelling, and retail environmental design (not to mention our love for Trophy Trout) to help the tournament series stand out amidst the booming tournament scene.

We partnered with SWLS™ to create a consistent brand experience that would echo their unique tournament draw and the strong commitment to the anglers & the community.


+103% Participation increase
+320% Brand Engagement via Social Media
+109% Increase in event sponsorship participation