Creating an online experience for a respected home health agency and deploying key growth strategies as they move into the hospice segment.
AAdi Home Health has evolved into one of the largest, most respected agencies in the Corpus Christi area. As a part of their launch into additional services like hospice care, AAdi Home Health employed Foster Design Co. to create a mobile-first web experience that provided patients and their caregivers with resources to navigate through the robust world of home health, explain terms in a meaningful understanding way and shed light on the overwhelming task of home care.
The home health category is a crowded space with a largely similar competitive set in terms of services and messaging. This landscape provided Foster Design Co. with an opportunity to create a powerful web experience that yielded results.
Our Strategy included:
A mobile-optimized website that leveraged information and resources to build trust and engagement with interested patients/consumers.
A personalized experience dependent upon the specific needs patients/caregivers were encountering.
The website launch was very successful:
5,000 site visitors in the first month
17% of site visitors driven by social media content
13% of site visitors initiated consultation