Foster Design Co.
Foster Design Co.
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Best brand in usa

Insights | How Brands Get Hot

“I want to be the next Apple or Nike.” Everyone thinks they can be a Jobs or Knight-like disruptor, but there’s often a disconnect between what leaders think they want for their brands and what they have to courage to execute. The result: a lot of... Read More


Burger

Insights | Naming Your Business

A friend in the Midwest clued me into a new food delivery service launching in Indianapolis, Columbus, and Kansas City. It sounded good because the company cooks meals exclusively for just-in-time pickup so everything is hot and fresh, has lots of... Read More


Podcasts liseten

Insights | 8 Podcasts You Should Listen To Right Now

It’s no secret that I’m a lover of many diverse podcasts. Having been a guest on several podcasts, webinars and videos – and a consumer of hundreds more, podcasts are an intellectual escape for me. I can put my Beats on and immerse myself in topic... Read More


Podcast

Insights | Year of the podcast

The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groc... Read More


Naming

Insights | How to Strategically Name Your Business and Get People’s Attention

A friend in the Midwest clued me into a new food delivery service launching in Indianapolis, Columbus, and Kansas City. It sounded good because the company cooks meals exclusively for just-in-time pickup so everything is hot and fresh, has lots of... Read More


Books

Insights | 5 Must Read Books for Entrepreneurs

Entrepreneurs are in a league of their own. They are the breed of warriors that have bloody knees and make art with it. They speak a language and follow a doctrine that’s all their own. These 5 books tell the tales of grit, belief, and resourceful... Read More


Olymics

Insights | 3 Powerful Marketing Strategies Used During the Rio Olympics

Millions of patriotic spectators across the world tuned into the excitement and passion of the 2016 Rio Olympics. The ability to view live video coverage and access near real-time updates on social media meant that these spectators weren’t just wa... Read More


Frantic

Insights | Is Your Frantic Behavior Sinking Your Startup?

Frantic (adj.): Wild or distraught with fear, anxiety, or other emotion. Conducted in a hurried, excited, and chaotic way, typically because of the need to act quickly.” My phone lit up at 1 a.m. It was a text from the brand ma... Read More


Logo

Insights | 5 Essential Qualities of a Great Logo

Whether you are starting a new business or rebranding an existing one, creating a great logo is an essential step in the process. Designing a quality logo is not as easy as you might think, and the cost of getting it wrong can be quite high. Th... Read More


001 fdc

Insights | Boost Your Brand With 7 Easy Hacks

Building a trusted brand should be a prime ambition for any business. A good reputation is a powerful ally in overcoming any objections a customer has to buying, and it also helps smooth over the occasional difficulties and failures that are in... Read More